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Grant Park


Royal Oak, Michigan


17 Unit Townloft Building


Amongst the plentiful inventory of loft units in Royal Oak, Grant Park was something different. The product encompassed two important things that people could not obtain from the competition: 1. A two car attached garage, 2. A private front door entrance. These items in addition to a great location across from the city’s Grant Park and being within walking distance to downtown made this project distinctive. The difficulties were overcoming the amount of stairs in the units (3 flights) and the hefty price tag. The developer had a rough initial introduction which they needed to overcome as well, for two years the development never progressed beyond the initial start-up. There was initial interest but many lost faith or bought elsewhere. This complex is now one of the most sought after places to live in downtown Royal Oak.


Research/Design Services

  • Determined new pricing plan

  • Target market definition

  • Altered and define new floor plans

  • Determined selections and pricing

Marketing/Sales Services

  • Re-Introduced to market

  • Boutique sales approach.

  • Neighborhood awareness campaign including Caribou coffee promotion

  • All marketing collateral and coordination

  • Overall image direction and coordination

  • Website direction and coordination

  • Brochure direction and coordination

  • High end apartment campaign

  • Broker relations and office presentations and signage

  • Relocation/HR awareness/incentive packages

  • Beaumont hospital focus

  • Managed and facilitated all sales activities

  • Created and maintained all sales documents

  • Procured reservation and purchase agreements

  • Client meetings and all client relation

  • Units were not able to be mortgaged due to non-warrantable issues

  • Strategically leased out condos in order to fill the property and either sell to an investor when needed or to the occupant once the community stabilized

  • Sell-off of these units was completed within a year time period

  • Monthly rents went to help aid in the maintenance and preservation of the property

Construction Management

  • Determined all building components fit within budget

  • Subcontractor selection, negotiation, and purchase order process

  • Managed all unit build-outs scope of work, time line, and physical construction

Post Purchase and Closing

  • Coordinated with lenders and title company

  • Defined closing schedule and lead closings

  • Maintained all client relations, retention and follow-up

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