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Grant Park

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Royal Oak, Michigan


17 unit Townloft building

Amongst the plentiful inventory of loft units in Royal Oak, Grant Park was something different. The product encompassed two important things that people could not obtain from the competition: 1. A two car attached garage, 2. A private front door entrance. These items in addition to a great location across from the city’s Grant Park and being within walking distance to downtown made this project distinctive. The difficulties were overcoming the amount of stairs in the units (3 flights) and the hefty price tag. The developer had a rough initial introduction which they needed to overcome as well, for two years the development never progressed beyond the initial start-up. There was initial interest but many lost faith or bought elsewhere. This complex is now one of the most sought after places to live in downtown Royal Oak. 


  • Managed construction until successful sell-off

  • Implemented a sale/lease program

  • Successful completion and design of forbearance program


  • Determined new pricing plan

  • Target market definition 

  • Altered and define new floor plans 

  • Determined selections and pricing 

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