ADDITIONAL EXPERIENCE

Project

21 unit loft building

Loft 322 was one of the first new loft developments to surface in Ann Arbor in 2005. Ann Arbor has a high end, cutting edge image that the project had to uphold in order to be successful. This project had to overcome purchaser established perceptions and engage the idea of more open space and the value of living within walking distance to everything.  Focus needed to be shifted to the lifestyle.  With this project the plan was to sell without a sales office because the construction site was so tight, the market still good, and the demand for new downtown living existed. Emphasized a strong internet presence and signage from downtown traffic. Capitalizing on the strong broker presence and realtor relations was also essential.  More of a boutique approach was successful for this project.