ADDITIONAL EXPERIENCE
JEWELL MAPLE DEVELOPMENT
Saxtons Town Lofts
Location
Plymouth, Michigan
Project
Product development, marketing, sales and project management for new construction loft style condominiums
Saxtons Town Lofts combines historic downtown Plymouth with the neighboring residential community. These residential designs focus on open floor plans, high ceilings, extensive natural light, modern finishes, individual entryways and significant outdoor spaces.
Hub provided full service consulting and marketing for project commencement and overall brand for this property. Assistance in services ranging from development, product definition, demographics and market mix, overall market strategy and pricing, sales, leasing, client communication and project management is imperative in the competitive market.
Results
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Created brand and project identity with marketing materials that attracted buyers in order to secure purchase agreements ahead of schedule
Services
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Determined pricing to maximize profit margin
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Defined product and target market
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Determined look and feel of product as well as brand identity
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Defined budget, material selections and upgrades
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