ADDITIONAL EXPERIENCE

STARKWEATHER PLYMOUTH INVESTORS, LLC

Starkweather Lofts

Location

Plymouth, Michigan

Project

Product development, marketing and lease 93 new construction loft style apartments

Over the next several years the demand for rental properties is anticipated to increase, especially within urban areas where projects fulfill a lifestyle component. Starkweather Lofts takes advantage of Plymouth’s current lack of quality, rental product and fills a missing need within the community. With construction underway and occupancy anticipated for summer 2017, marketing and pre-leasing has commenced with a goal to achieve lease up at or near construction completion.

Developing a successful, multi-family rental community requires specialization in a number of disciplines. Many developers have extraordinary ideas they long to bring to life whereas others thrive on the intricacies of financing a development; both of these scenarios leave a gap in the entirety of a project. Often details such as marketing, leasing and project management are overshadowed by the construction of a project. Hub provides expert service across numerous disciplines and has the outstanding track record to ensure your project’s success.

Results

Worked closely with developer to create brand and introduce the project to the market
Defined and adhered to the rental process, guidelines and procedures with acting property manager
Met project objectives with pre-construction leases

Services

Determined pricing to maximize profit margin
Vendor selection and determination
Define lease goals and establish plan for meeting or exceeding goals
Establish leasing time table with builder/developer and determine level of aggressiveness

Draft application, lease agreement, inventory checklist, security deposit letter and necessary documents for Owner approval
Assist with creating the master deed and by-laws if apartment conversion ever happens
Continuously track current and future competition’s leasing and marketing efforts
Work with Owner and Property Management company to identify leasing standards for tenant applications
Use of Hub’s current downtown office location as a general sales office and virtual model showcasing the development at all times prior to construction
Staff on-site leasing office for general public visitation
Conduct coaching and training of in house staff
Ensure all State of Michigan mandated Landlord/Tenant documentation is delivered to tenants upon signing of a lease in conjunction with all Owner approved documents
Create, gather, display, and disperse marketing materials per agreed upon plan
Timely response to all inquiries via phone, email, and written communications
Schedule and conduct pre-lease appointments for securing lease agreements
Report weekly an exchange of information regarding marketing, tenant inquiry list, leases, etc.
Walk site location with prospective tenants
Ensure that prospective tenants meet Owner defined rental standards, i.e., credit, job history, background, references

Convert market research into a pre-lease plan and develop overall marketing strategy
Capitalize on trends, target the market base, and exemplify the product
Utilize time lines to prioritize items based upon a defined budget
Develop and manage advertising campaign
Definition of advertising avenues, media planning and implementation
Community branding and target marketing
Website, internet advertising, and search optimization
Utilization of ancillary sales services
Monitor, track, report effectiveness of marketing strategy
Create all communication and/or graphics (working with outside vendors as needed) to ensure a consistent message and brand identity is conveyed with high quality marketing collateral and online presence.
Define and create all on site and off site or directional signage, in conjunction with third party providers, as necessary
Implementation and maintain social media presence to include but not limited to; Facebook, instagram, etc.
Canvass and networking, including local affiliations and organizations, human resource programs, realtor rewards, and corporate rental companies.
Definition and oversight of trailer finishes, layout, set up, and completion including all large scale displays and furniture that may be re-used in the future leasing office or offsite as ancillary project rental sites

Procure “Leases” for all units
Communicate status of move-in based upon construction through-out the process to tenants
Receive and record security deposits and application information
Administer and track any and all lease addendums if applicable
Facilitate all inventory walk-throughs and complete necessary inventory check-list prior to move in
Maintain all client relations - retention and follow-up
Ensure smooth move-in for tenants upon building completion
Delivery of keys and all necessary product manuals in conjunction with Property Manager
Hand-over close out or Property Management binder including all necessary process and procedures for rental payments, protocol for emergencies, contact phone numbers etc.
Smooth transition to full time Property Manager

Back to Development Services